As the leader of the Jimi Hendrix Experience and a rising star in the London scene, Jimi Hendrix crafted his own iconic look, wearing several custom or “bespoke” outfits, such as this gold, floral jacket designed by Dandie Fashions in 1967.
In 1966, Swinging London was a bustling hotspot of music, culture and fashion. Hipsters in the scene frequented the shops in Carnaby Street in Soho and King’s Road in Chelsea to purchase the latest trending fashions. Boutiques such as Granny Takes a Trip, Hung on You, Mr. Fish, I Was Lord Kitchener’s Valet, and Dandie Fashions were instrumental in creating and capitalizing on the mod, dandie, psychedelic, and other trends that became collectively known as the Peacock Revolution.