Post 59: Hendrix inspiration
Apparently a trip to the far reaches of Sweden is completely unnecessary if you want to see a lot of Stratocasters! Indeed I should have taken a stay-cation and walked round the corner from Handel House to Conduit Street as I did today, for there in the exceptionally fashionable surroundings a number of said guitars hang. It seems the hottest menswear shop in London has just opened right here in Mayfair and of course Jimi is at the centre of it. http://www.johnvarvatos.com/
It has a clothing collection inspired by Jimi Hendrix, the walls are bursting with iconic images of rock musicians, vinyl records are stored in racks, luxurious coffee table image books of rock stars are available to flick through and the trendiest shop assistants greet you. Clearly I was completely out of place in such an awesomely hip shop and upping my sartorial game is definitely required before the flat opens!
The designer, I understand, has worked closely with Fender, who have provided specially made replica guitars, and the Rock Paper Photo gallery who have curated and hung their works brilliantly. It is a total shopping Experience although I confess I didn’t buy anything.
Other news that I have recently been told about is a Hendrix Commemoration weekend on 13/14 September. There is an opportunity to take a Hendrix tour and attend an evening show with by a Hendrix tribute band. It looks fun and is all undertaken to raise funds for their chosen charity, Action for Brazil’s Children (The ABC Trust), a foundation dedicated to helping get street children off the streets.